Fraud. Looking back through Elaine McGonigle's employment history you might start to see a pattern evolving.
She may have a talent for designing bags, but its more than matched by her real talent for lining her pockets while doing a terrible job.
Events Co-ordinator for St Andrews University, 2000 to 2002. Suspended for alleged Gross Misconduct, and then she counter claims harassment against her boss. Drops the charges in exchange for a cash sum.
Fundraising Director, Princess Royal Trust For Carers, 2003 to 2005. Left 'under a cloud' for irregularities in processes, rumoured she counter claimed harassment again for a cash settlement
2008- 2009 Campaign Director, The Rosslyn Chapel Trust. Fired because 'she failed to bring in a single penny'. This is referred to as her Secret Job; she juggled this one at the same time as the Sick Kids job, even though neither organisation was aware of this. An insider at Rosslyn says she never attended a single meeting, was never seen by anyone, and just 'took the pay, nothing else'. See the link below for verification:
http://m.fifetoday.co.uk/news/local-headlines/sick-kids-appeal-boss-held-second-secret-job-1-1230455
2008-2010 Fundraising Director, New Pyjamas Campaign, Sick Kids Hospital. Lost a fortune. Raised just under £60k in 18 months, but spent £600k on balls, parties and lavish PR functions. Over the same period the Sick Kids own fundraising spent £40k but raised £2M! Currently on trial for Fraud, for spending funds on herself.
Simple stuff really. Of course the question you should be asking yourself is 'should anyone be supporting her business?'.